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17

CE Hours

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Featured

Forbes & WSJ

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14+

Speakers

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26+

Sessions

More Than a Conference - Kicking it off with a Party and Reception!!

It's Where Main Street Learns to Save Taxes, Grow Wealth, and Build Real Community. Every Attendee Invited!

Main Street 360 is not your typical conference. It's a transformational experience for business owners, CPAs, tax professionals, attorneys, and financial experts who are ready to level up their skills, network, and increase revenue. Food, drink tickets, Live Band and kick off party for the coolest Business Tax & Legal Conference of the year!

Join a national community of professionals for 3 days of high-level training, strategy, networking, and clarity—led by one of the most trusted voices in the industry, Mark J. Kohler. Mark & Patti Open the Conference on Main Stage from 3-5pm on Wednesday, and then the party starts at 5:30!! See you there!

  • Increase business cash flow
  • Protect personal & company wealth
  • Build tax-efficient income streams
  • Prepare for long-term freedom
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Why Attend Main Street 360

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Real Strategies That Drive Growth

Practical tax, legal, and business strategies proven to work on Main Street—not theory.

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Built for Business Owners & Advisors

From startup to exit, learn how to grow smarter, reduce taxes, and build long-term wealth.

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Networking Elevates You

Surround yourself with growth-minded professionals who challenge your thinking and accelerate results.

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Earn 17 IRS-Approved CE Credits

Fulfill your CE requirements while gaining strategies you’ll actually use with clients.

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In-Person Learning That Moves the Needle

The clarity, energy, and momentum in the room can’t be replicated online.

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Connections That Happen Naturally

The best insights often come between sessions—hallway conversations, coffee breaks, and chance meetings.

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An Immersive, High-Energy Experience

More than a conference—this is a catalyst for momentum, partnerships, and clarity.

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Learn From Proven Experts

Hear directly from leaders applying real-world strategies in AI, tax, legal, real estate, crypto, and retirement planning.

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Three High-Impact Tracks

Business Building, Legal & Finance, and Tax Planning—designed to help you make or save serious money at every stage.

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Choose Your Tickets

Virtual

Live Stream

Virtual
$495 $371

What's included

  • 3 Days of Cutting-Edge Strategies
  • 18 Break-Out Sessions & 8 Main Stage Events
  • 3-Month Access to Recordings of All Sessions

Most Popular

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In-Person

Premium
$1,495 $1,121 

What's included

  • 3 Days of Cutting-Edge Strategies
  • 18 Break-Out Sessions & 8 Main Stage Events
  • 3-Month Access to Recordings of All Sessions
  • Premium and VIP Networking Buffet Lunch Thursday & Friday
  • Welcome Reception on Wednesday Evening
  • Thursday Night Dinner and Networking Activity
Elite Acces

Elite Access

VIP
$2,995 $2,246

What's included

  • 3 Days of Cutting-Edge Strategies
  • 18 Break-Out Sessions & 8 Main Stage Events
  • 3-Month Access to Recordings of All Sessions
  • Premium and VIP Networking Buffet Lunch Thursday & Friday
  • Welcome Reception on Wednesday Evening
  • Thursday Night Dinner and Networking Activity
  • Everything Premium +
  • Texas Oil Tycoon Casino Night with Mark, Patti, all the Speakers and other VIPs
  • VIP Front Row Seating in each Session and Panel
  • Saturday morning Breakfast and Open Forum discussion with Mark, Patti and other selected Speakers
  • Networking with MSP Board Members/Speakers
  • VIP Private Lounge During the Entire Event

3 Tracks

No matter where you are in your career, Main Street 360 offers a flexible and tailored experience for everyone. 

Number-1

Business Building: Start-up to Exit

Build Smarter, Protect Better

Essential Tax & Business Strategies for Growth

This foundational track equips new business owners and tax professionals with essential knowledge in tax strategy, entity structuring, compliance, and risk management. Master financial statement analysis, income classifications, asset protection, and common pitfalls to build a confident foundation for long-term success.

Learning Objectives:

  • Distinguish between passive, non-passive, and portfolio income and their tax implications
  • Analyze financial statements to identify red flags, data management issues, and key indicators affecting lending, audits, and asset protection
  • Recognize and avoid common mistakes like fund commingling, worker misclassification, and improper tax strategy stacking
  • Apply estate planning basics to minimize probate exposure through trusts and beneficiary designations
  • Identify critical insurance gaps (BOPs, workers comp, E&O, professional liability) that protect against catastrophic risk
  • Navigate OBBBA regulations and their impact on taxpayer compliance and planning
Number-2

Street Smart Tax Strategy & Planning

Master the Methods

Tax Strategies That Actually Move the Needle

This intensive track helps practitioners expand their services and business owners pursue sophisticated tax planning. Master high-impact strategies including cost segregation, oil and gas investments, advanced real estate tactics, and depreciation optimization. Learn IRS procedures, transcript analysis, and S corp planning while avoiding common pitfalls to maximize deductions and drive measurable tax savings.

Learning Objectives:

  • Evaluate oil and gas investments and apply intangible drilling cost deductions, depletion allowances, and energy sector tax benefits
  • Use cost segregation studies to reclassify building components, accelerate depreciation, and generate immediate tax savings
  • Implement advanced real estate strategies including 1031 exchanges and opportunity zones
  • Interpret IRS transcripts to identify penalty abatement opportunities and resolve client tax issues efficiently
  • Navigate vehicle and equipment depreciation rules, Section 179 elections, mileage documentation, and personal use considerations
  • Design compliant S corp strategies balancing reasonable compensation with retirement contributions while avoiding audit triggers
Number-3

Wealth Building, Legacy & Asset Protection

Scale Smarter, Build Wealth

Building Wealth Strategically with Alternative Assets

Building a thriving business requires more than technical expertise—it demands strategic systems, the right mindset, and a clear roadmap. This track covers essential pillars of sustainable growth: leveraging AI and automation, implementing effective marketing strategies, designing wealth-building retirement plans, and exploring business acquisitions. Master the tools that scale without burnout and turn financial independence into reality.

Learning Objectives:

  • Identify practical AI and technology applications that streamline operations, enhance client service, and create competitive advantages
  • Implement marketing strategies and client acquisition systems that generate consistent growth
  • Evaluate automation opportunities and understand when technology enhances efficiency versus when personal engagement drives value
  • Design comprehensive retirement strategies using IRAs, SEP IRAs, SIMPLE plans, HSAs, and 401(k)s to maximize tax advantages and accelerate financial independence
  • Identify limiting beliefs and scarcity mindsets that inhibit success, then develop abundance-oriented thinking for wealth creation
  • Assess business acquisition opportunities by analyzing purchase agreements, evaluating financials for red flags, and creating realistic forecasts

Speakers

Book Your Hotel

Stay where the action happens. We've secured a special conference rate for all attendees.

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June 3-5, 2026

Hilton Dallas Lincoln Center, Dallas TX

Stay right next to the galleria at the official host hotel for Main Street 360 and be right where the connections happen.

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Special Rate

We’ve secured a limited group room block at the Hilton Dallas Lincoln Centre by the Galleria with exclusive rates starting at $183 per night — over 20% off standard rates. The booking cutoff is May 11 at midnight.

3-Day Transformation

Event Agenda

Three days of intensive learning, networking and transformation.

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June 3-5, 2026

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Dallas, TX

7:30 AM - 8:30 AM
Check In

All Attendees

8:30 AM - 9:30 AM
Buying Real Estate in Your IRA

Mat Sorenson

Main Stage

9:30 AM - 10:30 AM
Camoflauge Versus Bullet Proof Vest: Privacy Strategies that Actually Work

Special Guest
Main Stage 

10:30 AM - 11:00 AM
Break

 

11:00 AM - 12:00 PM
Content Creation 101: From Idea to Execution

Dillion Kohler
Track 1 - Business Building

11:00 AM - 12:00 PM
Business Vehicles, Equipment, and Write-Offs That Move the Needle

Farah Saleh
Track 2 - Tax Strategies

11:00 AM - 12:00 PM
Exit Strategies for your Most Valuable Asset: It could be more than Selling Your Business

Mat Sorensen
Track 3 - Wealth and Legacy

12:00 PM - 1:15 PM
Patio Lunch

(Premium & VIP)

1:15 PM - 1:30 PM
Break

 

1:30 PM - 2:30 PM
The Financial Freedom Roadmap: Investing the Profits from Your Business (Building Independence avoiding common blunders)

Rone Davis
Track 1 - Business Building

1:30 PM - 2:30 PM
Business Vehicles, Equipment, and Write-Offs That Move the Needle

Farah Saleh
Track 2 - Tax Strategies

1:30 PM - 2:30 PM
Exit Strategies for your Most Valuable Asset: It could be more than Selling Your Business

Mat Sorensen
Track 3 - Wealth and Legacy

2:30 PM - 3:00 PM
Break

 

3:00 PM - 4:00 PM
Follow the Money: Managing Your Business with KPIs and What Your Financial Reports Are Really Telling You

Aaron Siegel
Track 1 - Business Building

3:00 PM - 4:00 PM
Real Estate Tax Secrets: Strategies the Wealthy Use

Bobby Bodner & Mande Clark
Track 2 - Tax Strategies

3:00 PM - 4:00 PM
Protecting Your Legacy: You WILL Die or be in an Alzhiemer unit...Let's deal with it

Ashley Burr
Track 3 - Wealth and Legacy

4:00 PM - 4:30 PM
Break

 

4:30 PM - 5:30PM
"LIVE Podcast": Ten Mistakes that Made us Successful

Mark J Kohler & Mat Sorensen
Main Stage

6:00 PM - 9:00 PM
Networking Event

 

8:30 AM - 9:30 AM
The Re-Imagined Trifecta: The Phases and Progression 

Mark J Kohler
Main Stage

9:30 AM - 10:30 AM
Transformation....Panel of Testimonials & Practice Owner Pitch

Panel
Main Stage

10:30 AM - 11:00 AM
Break
11:00 AM - 12:00 PM
Marketing That Actually Converts: Proven Strategies to Grow Your Client Base

Dillon Kohler
Track 1 - Business Building 

11:00 AM - 12:00 PM
All the Options to Avoid, Defer, or Offset Capital Gains 

Bobby Bodner
Track 2 - Tax Strategies

11:00 AM - 12:00 PM
Insurance Blind Spots: The Coverage Gaps That Could Destroy Your Business and Your Life Overnight 

Rone Davis
Track 3 - Wealth and Legacy 

12:00 PM - 1:15 PM
Lunch - Women's Panel
"A Unique Approach to Business"

(Premium & VIP)

1:15 PM - 1:30 PM
Break
1:30 PM - 2:30 PM
Systemizing & Optimizing Your Business: The Automation Advantage

Aaron Siegel
Track 1 - Business Building 

1:30 PM - 2:30 PM
One of the American's biggest costs and underutilized tax strategies 

Mande Clark
Track 2 - Tax Strategies

1:30 PM - 2:30 PM
Buying Your Way to Success: A Pathway to Acquiring Profitable Businesses

Ashley Burr or Kevin Kennedy
Track 3 - Wealth and Legacy

2:30 PM - 3:00 PM
Break
3:00 PM - 4:00 PM
Developing People: The Secret to Scaling Your Business

Carmen Payne
Track 1 - Business Building

3:00 PM - 4:00 PM
S-Corp 2.0: Cutting-Edge Planning Strategies for Maximum Tax Savings

Julie Merrill
Track 2 - Tax Strategies

3:00 PM - 4:00 PM
Bullet Proof Vest vs Camoflauge: Which one do you need for your assets?

Ashley Burr
Track 3 - Wealth and Legacy

4:00 PM - 4:30 PM
Break

 

4:30 PM - 5:30 PM
Closing Keynote & Drawings

Mark J Kohler
Main Stage

 

6:00 PM - 9:00 PM
VIP Party

 

Event Agenda

Three days of intensive learning, networking and transformation.

June 3-5, 2026 Dallas, TX
1:00 PM - 3:00 PM

Registration and Check In

Refreshments available in courtyards
3:00 PM - 4:00 PM

"I Don't Buy Hype - I Sell It"

Main Stage

Opening Keynote

Mark J Kohler

CPA & Attorney

4:00 PM - 5:00 PM

Relationships Will Determine Your Success

Main Stage

Mark J Kohler

Patti Britt Kohler

5:00 PM - 7:00 PM

Happy Hour Networking Party & Band

East courtyard
7:30 AM – 8:30 AM

Check In

All Attendees
8:30 AM – 9:30 AM

The Power of Buying Real Estate in Your IRA

Main Stage

Mat Sorensen

09:30 AM – 10:30 AM

Camouflage Versus the Bulletproof Vest: Privacy Strategies that Actually Work

Main Stage

Mark J Kohler

10:30 AM - 11:00 AM

Break

11:00 AM - 12:00 PM

Content Creation 101: From Idea to Execution

Room 1

Business owners know they need to be creating content but don't know where to start. The overwhelm of platforms, equipment, and strategy keeps them stuck before they ever hit record. This class breaks down everything you need to go from idea to execution, covering how to identify the right platforms for your audience, select the essential equipment, structure and script compelling content, and build a simple, repeatable process that makes showing up consistently achievable for any business owner.

Learning Objectives

  • Identify the right platforms to focus on
  • Understand the essential equipment needed
  • Learn how to structure and script your content
  • Build a simple, repeatable content creation process

Dillon Kohler

Owner & CEO, House of Strategies

11:00 AM - 12:00 PM

Cost Segregation Goldmine: How to Accelerate Depreciation

Room 2

Most people have heard of depreciation, but don't understand how powerful it can be when investing in real estate. This class will take a comprehensive look into how a cost segregation can benefit then when used correctly.

Learning Objectives

  • Understand the fundamentals of cost segregation
  • Identify scenarios when cost segregation studies provide the greatest tax benefits
  • Evaluate the financial impact of cost segregation
  • Recognize the tax implications upon the sale or disposition of assets
  • Assess when cost segregation may not be beneficial

Learning Objectives

  • Identify the right platforms to focus on
  • Understand the essential equipment needed
  • Learn how to structure and script your content
  • Build a simple, repeatable content creation process

Kim Lochridge

Executive Vice President for Engineered Tax Services, Inc.

11:00 AM - 12:00 PM

Black Gold: A powerful investment & Tax Strategy Both (Tax Benefits: Unlocking Oil & Gas Investment Advantages)

Room 3

Learn how investing in oil and gas, along with strategic tax planning, can boost your returns. These opportunities help build enduring wealth, provide reliable long-term income, and diversify your portfolio through intelligent, tax-efficient investments.

Learning Objectives

  • Understand the unique tax incentives available through oil and gas
  • Identify how intangible drilling costs (IDCs) create immediate first-year deductions
  • Explain the 15% depletion allowance
  • Evaluate how drilling investments can enhance after-tax returns for high-income investors
  • Recognize the cash flow benefits from ongoing production in a tax-advantaged structure
  • Assess the role of drilling investments in a diversified, tax-efficient portfolio

Mike Maucelli

Founded REI Energy, LLC

12:00 PM - 1:15 PM

Lunch

(Premium & VIP)
1:15 PM - 1:30 PM

Break

1:30 PM - 2:30 PM

The Financial Freedom Roadmap: Investing the Profits from Your Business (Building Independence avoiding common blunders)

Room 1

Income Starts It—Systems Build It: Income creates the opportunity, but systems determine the outcome. Skip the steps and you risk both. Focus on avoiding common blunders and building foundational habits—emergency reserves, disciplined cash flow, and tax-efficient investing.

Learning Objectives

  • Understand how to separate business from life
  • Create a disciplined cash-flow system
  • Avoid blunders and common mistakes
  • Invest tax-efficiently and intentionally
  • Apply a Savings Waterfall Blueprint

Rone Davis

1:30 PM - 2:30 PM

Business Vehicles, Equipment, and Write-Offs That Move the Needle

Room 2

In this class, you’ll learn the different ways to write off your vehicles, the common pitfalls that can cost you, and how to properly document everything to avoid IRS issues. We’ll also walk through real-world scenarios so you leave fully equipped to apply these strategies with confidence.

Learning Objectives

  • Differentiate and apply the primary vehicle deduction methods
  • Apply depreciation strategies correctly
  • Identify and avoid the most common and costly vehicle tax myths
  • Substantiate vehicle deductions with audit-ready documentation
  • Strategically integrate vehicle deductions into broader tax planning

Farah Saleh

Founder of Lumen Tax Resolution

1:30 PM - 2:30 PM

Exit Strategies for your Most Valuable Asset: It could be more than Selling Your Business

Room 3

You've built something valuable and now it's time to learn how to make the most of it. This class is designed for business owners thinking about their next chapter who want to understand all available options before making one of the most important financial decisions of their lives.

Learning Objectives

  • Unlock your exit options available to business owners
  • Walk away knowing which paths might be right for your situation
  • Discover how to turn equity into wealth
  • Learn how savvy business owners structure transactions
  • Understand the critical tax and legal differences between an asset sale vs. a stock sale

Mat Sorensen

2:30 PM - 3:00 PM

Break

3:00 PM - 4:00 PM

Follow the Money: Managing Your Business with KPIs and What Your Financial Reports Are Really Telling You

Room 1

Most business owners look at their financial reports and see a blur of numbers they are supposed to understand but nobody ever really explained. This class takes the intimidating out of financial reports and key performance indicators, translating them into plain English and real visuals that actually make sense -- no math degree required. You will learn why the average can lie to you, how the IRS uses the same concepts to decide whose return gets a closer look, and which handful of numbers will tell you more about your business than a hundred-page report ever could. If you have ever felt like financial data was a language everyone else speaks fluently except you, this one is for you.

Learning Objectives

  • Explain the difference between averages and medians
  • Read a basic profit and loss statement
  • Calculate gross profit margin and net profit margin
  • Define customer acquisition cost
  • Build a simple dashboard that gives a reliable weekly or monthly read on business health

Aaron Siegel

Founder of Thrive Advisor Collective

3:00 PM - 4:00 PM

Real Estate Tax Secrets: Strategies the Wealthy Use

Room 2

One thing we know about a lot of wealthy people, is they own real estate. This class uncovers powerful real estate tax strategies used by high-net-worth investors, from qualifying for Real Estate Professional Status to leveraging short-term rental loopholes, self-rentals, syndications, and self-directed IRAs to dramatically reduce your tax burden.

Learning Objectives

  • Evaluate eligibility and implementation of Real Estate Professional Status (REPS)
  • Identify and apply the Short-Term Rental Loophole to reduce taxable income
  • Structure Self-Rental arrangements for maximum tax efficiency
  • Analyze Real Estate Syndication opportunities for passive tax benefits
  • Implement Self-Directed Real Estate IRA strategies for long-term tax advantages

Mande Clark

Partner at Bodner & Clark

Bobby Bodner

Partner at Bodner & Clark

3:00 PM - 4:00 PM

Shield Your Wealth: Asset Protection Strategies That Hold Up

Room 3

Most business owners and investors focus on building assets without a clear plan to protect them. This course equips you with practical, battle-tested strategies to shield real assets — like property and investments — from lawsuits, creditors, and economic threats, so you can build an airtight protection plan tailored to your specific situation and safeguard the wealth you've worked hard to create.

Learning Objectives

  • Understand core threats to real assets and assess your personal or business vulnerability
  • Discuss legal structures (e.g., LLCs, trusts) to legally separate and protect real property from liabilities
  • Implement titling and ownership strategies that maximize asset shielding without tax complications
  • Learn how to create layered protection plans combining structures and tools for ultimate security
  • Discuss how to audit and maintain your asset protection system to adapt to changing laws and risks

Ashley Burr

Senior Attorney, KKOS Lawyers

4:00 PM - 4:30 PM

Break

4:30 PM – 5:30 PM

LIVE Podcast: Ten Mistakes that Made Us Successful

Main Stage

Mark J Kohler

Mat Sorensen

6:00 PM – 9:00 PM

Networking Event

Kick off the evening with a fast-paced round of speed networking—share your elevator pitch, make powerful connections, and discover your next collaborator, client, or mentor. Then stick around for a relaxed, hosted dinner with your new Main Street crew.
8:30 AM – 9:30 AM

The Re-Imagined Trifecta: The Phases and Progression

Main Stage

Mark J Kohler

09:30 AM – 10:30 AM

Transformation

Main Stage

Panel
10:30 AM – 11:00 AM

Break

11:00 AM - 12:00 PM

Marketing That Actually Converts: Proven Strategies to Grow Your Client Base

Room 1

Most businesses are investing in content, ads, and websites but still struggling to convert attention into actual clients — the problem isn't effort, it's strategy. This course breaks down five key areas that directly impact client growth, from building powerful calls-to-action and creating content that converts, to testing and scaling ads efficiently, turning existing traffic into real opportunities, and staying top of mind so your business is the first choice when prospects are ready to act.

Learning Objectives

  • Build powerful call-to-actions that guide your audience
  • Test and scale ads without wasting money
  • Capture more leads from your existing traffic
  • Implement top of mind awareness strategies
  • Create content that connects with your audience

Dillon Kohler

Owner & CEO, House of Strategies

11:00 AM - 12:00 PM

All the Options to Avoid, Defer, or Offest Capital Gains

Room 2

Selling an asset, such as a business, real estate, or investments, can trigger a significant tax bill that catches many people off guard. But with the right planning, you don't have to hand over a large chunk of your hard-earned gains to the IRS. This class breaks down the most powerful and practical strategies available to help you keep more of what you've earned, giving you a clear roadmap to smarter, tax-efficient wealth transitions.

Learning Objectives

  • Gain a foundational understanding of short- and long-term capital gains
  • Learn how to legally push your tax liability into the future
  • Understand how to strategically offset gains
  • Learn how to evaluate and make sense out of your situation

 

Bobby Bodner

Partner at Bodner & Clark

11:00 AM - 12:00 PM

Insurance Blind Spots: The Coverage Gaps That Could Destroy Your Business and Your Life Overnight

Room 3

An Umbrella Won’t Fix a Broken Structure: Develop an action plan for aligning insurance, legal, and financial strategies to protect both personal wealth and business continuity. This session explores the often-overlooked insurance gaps that can quietly undermine even the most well-structured financial and business plans—revealing how a single uncovered risk can cause catastrophic personal and professional loss overnight.

Learning Objectives

  • The basics: GL, Commercial, Business income, E&O, BOP, Cyber, Umbrella, Auto, Health, Life, Disability
  • Identify the most common and costly insurance blind spots affecting business owners, professionals, and families
  • Insurance Evolution: How a business’s insurance needs evolve from startup through growth, maturity and exit/succession identifying the most common blind spots at each stage.
  • Connelly v. United States: U.S. Supreme Court case on company-owned life insurance
 



Rone Davis

AIFA®, AEP®, CLU®, ChFC®, CAP®, MSFS, CFP®

12:00 PM - 1:15 PM

Lunch - Women's Panel "A Unique Approach to Business"

(Premium & VIP)
1:15 PM - 1:30 PM

Break

1:30 PM - 2:30 PM

Systemizing & Optimizing Your Business: The Automation Advantage

Room 1

The modern small business is drowning in manual work… not because the tools don’t exist, but because most owners and operators don’t know how to connect them. In this session, we break down how to build a small-business operating system powered by AI and automation. You’ll get a practical look at how tools like Claude (built by Anthropic), ChatGPT, and Grok can handle research, drafting, and client communication. We’ll explore how Zapier and custom API integrations can stitch your existing tech stack together without writing a single line of code. Whether you run a solo operation or a small team, you’ll leave with a clear framework for eliminating busywork, reducing errors, and getting your time back.

Learning Objectives

  • Identify at least three categories of repetitive business tasks suitable for AI-assisted automation
  • Evaluate current AI language tools
  • Construct basic Zapier workflows
  • Apply foundational API integration concepts
  • Design a small-business operating system framework

Aaron Siegel

Founder of Thrive Advisor Collective

1:30 PM - 2:30 PM

One of the American's Biggest Costs and Underutilized Tax Strategies

Room 2

Medical expenses costs taxpayers thousands of dollars every year and are the leading cause of bankruptcy. This class explores key medical tax strategies for business owners, including Schedule A deductions, entity-specific insurance premium write-offs, and the benefits of HSAs, FSAs, and HRAs to maximize tax savings on healthcare expenses.

Learning Objectives

  • Identify the limitations of Schedule A medical deductions
  • Compare and contrast the treatment of insurance premium across entity types
  • Distinguish between the Flexible Spending Account (FSA) and Health Savings Account (HSA)
  • Explain the triple tax benefit of the Health Savings Account (HSA)
  • Apply the framework of the Health Reimbursement Arrangement (HRA)
 



Mande Clark

Partner at Bodner & Clark

1:30 PM - 2:30 PM

Buying Your Way to Success: A Pathway to Acquiring Profitable Businesses

Room 3

Ashley Burr

Senior Attorney, KKOS Lawyers

2:30 PM - 3:00 PM

Break

3:00 PM - 4:00 PM

Developing People: The Secret to Scaling Your Business

Room 1

Most businesses have a process for ordering equipment and office supplies. Few businesses have a process to build the people who build the business. This class will break down three essential elements of an effective people development strategy that moves people from task managers to culture leaders who unlock new levels of team output.

Learning Objectives

  • Learn about the leadership superpower you’re probably underusing
  • Understand the first and key step that makes onboarding easier
  • Discuss how feedback and clear expectations contribute to growth through accountability

Carmen Payne

KKOS Lawyers Director of HR & Leadership Development

3:00 PM - 4:00 PM

S-Corp 2.0: Cutting-Edge Planning Strategies for Maximum Tax Savings

Room 2

Most business owners are overpaying in taxes simply because they don't know the strategies available to them. This course breaks down powerful, actionable techniques for turning everyday expenses into real deductions, building an advisory board, involving family members to shift income strategically, and leveraging business credits — so you can move beyond basic tax preparation and into a proactive planning approach that saves you thousands year after year.

Learning Objectives

  • Turn everyday expenses into powerful deductions
  • Build the framework to establish a board of advisors
  • Learn how to shift income and build wealth faster
  • Understand business credits
  • Gain expertise on how having a strategic tax advisor instead of just a tax preparer can save you thousands

Julie Merrill

Owner

3:00 PM - 4:00 PM

Protecting Your Legacy: You WILL Die or be in an Alzheimer unit...Let's deal with it

Room 3

Most people know they need an estate plan but put it off because it feels overwhelming or uncomfortable — and that delay can cost their families everything. This course takes an honest, practical look at the critical decisions every business owner and investor must make to protect their legacy, breaking down the key differences between a will and a revocable living trust so you can choose the right structure for your situation and ensure your wealth, your wishes, and your family are fully protected when it matters most.

Learning Objectives

  • Distinguish between a will and a revocable living trust
  • Identify the key limitations of a will
  • Evaluate the benefits of a revocable living trust
  • Apply strategies to protect your assets and honor your wishes
  • Develop a clear action plan

Kevin Kennedy

Partner, KKOS Lawyers

4:00 PM - 4:30 PM

Break

4:30 PM – 5:30 PM

Closing Keynote & Drawings

Main Stage

Wrap up, Giveaways, and More!

Mark J Kohler

6:00 PM – 9:00 PM

VIP Party

The Texas Oil Tycoon Casino Night gives VIPs exclusive access to Mark, Patti, and top speakers in a high-energy, high-level setting you won’t find anywhere else.

Exclusive Access

The VIP Experience

Upgrade to the VIP experience and unlock exclusive access including:

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Private VIP dinner with Mark and Patti Kohler

Meet and mingle with successful entrepreneurs, investors, and thought leaders in a setting designed to spark real connections.

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Exclusive gifts and bonus content

Get premium swag, and bonus tools you won’t find anywhere else.

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Front-row seating at every session

Skip the scramble and get the best view. VIPs sit front and center for every keynote, panel, and breakout.

Speakers

Main Street 360 Sponsors

Title Sponsor: REI energy

Frequently
Asked
Questions

Everything you need to know about Main Street 360™

1. Who should attend Main Street 360?

Main Street 360 is designed for small business owners, entrepreneurs, CPAs, EAs, attorneys, and advisors who want practical tax, legal, and business strategies they can actually use. Whether you’re starting, scaling, or preparing for exit, this event is built for real-world application.

2. Is this event right for business owners who aren’t tax professionals?

Yes. Sessions are designed to be actionable and easy to understand, even if you’re not a tax expert. Business owners will learn how to reduce taxes, structure correctly, protect assets, and build long-term wealth using proven Main Street strategies.

3. Do tax professionals earn continuing education (CE) credits?

Yes. CPAs, EAs, and other eligible professionals can earn up to 13 IRS-approved CE credits by attending qualifying sessions.

4. What makes Main Street 360 different from other conferences?

This isn’t theory or sales pitches. Main Street 360 focuses on practical strategies, real case studies, and in-person connection. The value extends beyond the stage through networking, collaboration, and unplanned conversations that often lead to new opportunities.

5. Is this an in-person event or virtual?

Main Street 360 is a live, in-person event. The learning, energy, and relationships built in the room are a core part of the experience and can’t be replicated online. We also offer Virtual Tickets with live stream of the event.

6. What topics are covered?

The event features three learning tracks:

  • Business Building
  • Legal & Finance
  • Tax Planning

Topics include entity structuring, tax strategy, real estate, retirement planning, AI and systems, crypto, asset protection, and exit planning.

7. Can I switch between tracks?

Yes. Attendees are free to move between tracks and customize their experience based on their goals and stage of business.

Will I have access to the speakers?

Yes. Main Street 360 is intentionally designed to allow real interaction with speakers through Q&As, meetups, and on-site conversations.

What should I expect to walk away with?

You’ll leave with clearer strategy, stronger confidence, valuable connections, and actionable next steps you can immediately apply to your business or practice.

Are tickets refundable or transferable?

Ticket and transfer policies are outlined at checkout. If you have questions, our support team is happy to help.

Where is the event held?

Main Street 360 will be held at the Hilton Dallas Lincoln Centre by the Galleria. Discounted hotel rates are available for attendees while rooms last.

8. Why is Main Street 360 better in person?

Real Connections. Real Opportunity.

This isn’t virtual networking. Main Street 360 is where business owners, CPAs, EAs, and advisors build relationships that turn into referral partners, deal flow, and long-term allies—through curated networking, speaker meetups, and organic hallway conversations.

The Room Changes Everything

When you’re in the room, the learning hits differently. High-impact sessions, live strategy breakdowns, and direct access to Mark J. Kohler and expert speakers create clarity, confidence, and momentum you can’t get online.

The Best Insights Aren’t Always on the Agenda

Some of the biggest breakthroughs happen between sessions—over coffee, during lunch, or at evening events. These unplanned conversations often lead to new clients, smarter strategies, and unexpected opportunities.

Focused Learning. Zero Distractions.

No emails. No client calls. No Zoom fatigue. Just dedicated time to sharpen your tax, legal, and business strategy in a high-energy environment built for growth.

In-Person Only Perks

On-site attendees get access to exclusive experiences—VIP events, speaker Q&As, hands-on workshops, and custom swag—designed to deepen learning and strengthen community.

9. Why did Mark J. Kohler create Main Street 360?

A Note From the Founder & Your Host Mark J. Kohler

Hi, Friends!

I’ve spent over two decades helping people make smarter decisions with their money, their businesses, and their lives. And I can tell you—strategy changes everything. But here’s the truth: it’s not just about knowing the strategy.
It’s about using it the right way, in the right structure, at the right time.



That’s why I created Main Street 360—to bring all of those moving pieces together in one place. And to help you apply the strategies that actually work for your life and your goals. This is your chance to step away from the day-to-day and invest in something bigger: your long-term plan. Your legacy. Your American Dream. Over the course of three energizing days, you’ll learn strategies that can save you money, reduce your risk, and give you more control over your future. But even more than that—you’ll be part of a community that values freedom, education, and doing things the smart way.



This event is about real education, real people, and real momentum. You’ll walk away with tools you can apply immediately—and a network of people who’ll keep you moving forward. I can’t wait to meet you, learn with you, and build something amazing—together.

Your friend and fellow American Dreamer,


Mark

🔥

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