
The #1 Event For Small Business Owners On Main Street America
November 12-14
Hilton Tapatio Cliffs in Phoenix, AZ
Grow your business, save taxes and build wealth.
Main Street 360 is not your typical conference. It’s a transformational experience for business owners, CPAs, EAs, tax professionals, attorneys, and financial experts who are ready to level up their skills, network, and increase revenue.
From November 12 to 14 at the Hilton Tapatio Cliffs in Phoenix, join a national community of professionals for three days of high-level training, strategy, networking, and clarity—led by one of the most trusted voices in the industry, Mark J. Kohler.
24+
Classes
19
Speakers
15
Break Out Sessions
8
Main Stage Events
Choose your path based on your business profile.
No matter where you are in your career, Main Street 360 offers a flexible and tailored experience for everyone. Whether you’re a seasoned pro or just getting started, you’ll have the ability to choose the path that’s right for you and your career goals—through three focused tracks:
Business Track
Marketing, Systems & Scaling
Empower your business with strategy and structure.
This track is built for business owners and advisors ready to grow smarter—not just bigger. Learn to master marketing, close more deals, build efficient systems, and develop the team you need to scale your business with confidence.
WHAT YOU’LL LEARN:
- Use video to elevate your marketing and brand online.
- Implement AI to streamline operations and reduce overhead.
- Unlock the secrets to buying businesses instead of starting from scratch.
- Turn data into marketing insights that convert.
- Build a scalable team through effective leadership and people development.
- Learn proven sales strategies from real-world experts.
Wealth Building & Asset Protection
Build & Preserve
Protect what you’ve built and multiply your wealth.
This track delivers powerful legal and financial strategies to help you structure your business for growth, protect your assets, and build long-term wealth through real estate, retirement planning, and alternative investments.
WHAT YOU’LL LEARN:
- Discover multi-entity structuring and advanced tax reporting strategies.
- Select the right retirement plan based on your business profile.
- Explore alternative assets like real estate, oil & gas, and private equity.
- Understand real estate investing to maximize tax savings and cash flow.
- Learn legal structures and asset protection techniques that actually work.
Tax Planning
Smart Strategies for Every Stage
Go beyond compliance and into wealth strategy.
This advanced tax education track is built for CPAs, EAs, financial advisors, and business owners who want to save more in taxes, stay compliant, and advise others with confidence. Whether you’re optimizing your own tax position or advising clients, this track delivers.
WHAT YOU’LL LEARN:
- Tax strategies tailored to influencers, entertainers, and athletes.
- Navigate the complexities of cryptocurrency taxation and legal compliance.
- Explore cost segregation and partial asset disposition strategies.
- Learn how international tax law affects U.S.-based entrepreneurs.
- Respond effectively to IRS letters and audits.
- Understand tax planning for both W-2 earners and high-net-worth clients.
Event Schedule
-
DAY 1: Wednesday
12 November, 2025 -
DAY 2: THURSDAY
13 November, 2025 -
DAY 3: FRIDAY
14 November, 2025

01:00 PM- 03:00 PM
Registration & Check-In
Hilton Tapatio Cliffs
Phoenix, AZ
03:00 PM- 04:00 PM
10,000 Consultations - Understanding the 4 Phases of Business for Success
Mark J. Kohler, CPA & Attorney
In this keynote, Mark J. Kohler distills insights gained from over 10,000 business consultations to reveal the four key phases every business must navigate for long-term success. Participants will learn how to identify which phase their business is in—Startup, Optimization, Scaling, or Exit—and the strategies needed to progress effectively. The session provides a roadmap for sustainable growth, improved profitability, and stronger decision-making at every stage of entrepreneurship.
Main Stage

04:00 PM- 05:00 PM
Entrepreneur Mindset for Success
Patti Britt Kohler, Master Certified Life Coach
This class explores the mindset shifts and habits that separate successful entrepreneurs from the rest. Participants will learn how to develop resilience, strategic thinking, and adaptability to overcome challenges and seize opportunities. The session emphasizes practical tools for goal setting, leadership, and long-term motivation—helping entrepreneurs build both the confidence and clarity needed to achieve lasting success.
Main Stage

05:00 PM- 07:00 PM
Welcome Reception, Networking & Happy Hour
Build Your Tribe, Elevate Your Business
This isn’t your average mixer. The Main Street 360 welcome reception is your chance to connect with fellow business owners, advisors, and entrepreneurs who are building wealth the smart way. Whether you’re looking for collaboration, referrals, partnerships, or just a little inspiration—you’ll find it here. These are your people. Let the conversations (and cocktails) flow.
TDB

07:30 AM- 08:30 AM
Registration & Check In
Hilton Tapatio Cliffs
Phoenix, AZ
08:30 AM- 09:30 AM
Self-Directing to $1M Retirement Accounts
Mat Sorensen, Founder & CEO, Directed IRA
This class teaches how to build and grow wealth by taking control of your retirement funds through self-directed IRAs and Solo 401(k)s. Participants will learn how to invest in alternative assets—such as real estate, private lending, or small businesses—while maintaining tax advantages and compliance. The session provides practical strategies for using self-direction to accelerate retirement growth and reach the $1 million milestone.
Main Stage

09:30 AM- 10:30 AM
Real Estate Market Update - What Does the Future Hold
Kathy Fettke, Author, Retire Rich with Rentals
This class provides an in-depth look at current real estate market trends and insights into what may lie ahead for investors, homeowners, and industry professionals. Participants will explore key economic indicators, interest rate impacts, regional housing dynamics, and emerging investment opportunities. The session aims to equip attendees with the knowledge needed to make informed decisions in a changing real estate landscape.
Main Stage
10:30 AM- 11:00 AM
Break

11:00 AM- 12:00 PM
How to Use Video for your Website and Marketing
Dillon Kohler, Owner & CEO, House of Strategies
This class teaches professionals how to use video effectively to enhance their website presence and marketing strategy. Participants will learn practical techniques for creating engaging, authentic video content that builds trust, improves visibility, and converts viewers into clients. The session covers video planning, production basics, and distribution strategies to help attendees stand out in a competitive digital landscape.
Breakout Room 1
BUSINESS TRACK


11:00 AM- 12:00 PM
Alt Assets Panel
Mat Sorensen, John Schkarchi, Kathy Fetke Panel
This class introduces participants to alternative assets and how they can diversify portfolios beyond traditional stocks and bonds. Attendees will explore investment options such as real estate, private lending, precious metals, and cryptocurrency, along with their associated risks and rewards. The session focuses on how to evaluate, structure, and manage alternative investments to build wealth and strengthen long-term financial stability.
Breakout Room 2
WEALTH BUILDING & ASSET PROTECTION TRACK

11:00 AM- 12:00 PM
Tax Reporting & Strategies for Influencers, Entertainers, Artists & Athletes
Max Merritt and Farah Saleh
Today's creators and performers face unique—and often confusing—tax challenges. This course unpacks the key reporting rules, audit risks, and compliance pitfalls specific to influencers, entertainers, artists, and those earning NIL income. Learn how to structure entities for protection and tax efficiency, navigate multi-state filings, and apply proven strategies that keep both income and IRS issues in check. Whether you're advising rising stars or seasoned pros, this class gives you the insights and tools to guide them with confidence.
Breakout Room 3
TAX PLANNING TRACK
12:00 PM- 01:30 PM
Lunch
Patio Lunch
(Premium & VIP Only)
01:30 PM- 02:30 PM
Utilizing A.I. in Your Business for Optimization & Systemization
Aaron Siegel, Founder
Discover how AI is transforming the accounting profession in this forward-thinking, practical course. Learn to harness powerful AI tools to automate client emails, tackle complex tax research in minutes, and extract key data from client documents with ease. You'll explore how to generate first-draft tax strategies tailored to your clients and streamline your entire practice—from scheduling to follow-ups. Step into the future of accounting and elevate your firm’s efficiency and client experience.
Breakout Room 1
BUSINESS TRACK
01:30 PM- 02:30 PM
Drilling for Black Gold: Tax Benefits and Building Wealth in the Oil & Gas Industry
Michael Mauceli, founded REI Energy, LLC, and its affiliates in 1987
Class Description: Learn how investing in oil and gas, along with strategic tax planning, can boost your returns. These opportunities help build enduring wealth, provide reliable long-term income, and diversify your portfolio through intelligent, tax-efficient investments.
Learning Objectives:
- Understand the unique tax incentives available through oil and gas drilling investments.
- Identify how intangible drilling costs (IDCs) create immediate first-year deductions.
- Explain the 15% depletion allowance and how it shelters production income from taxes.
- Evaluate how drilling investments can enhance after-tax returns for high-income investors.
- Recognize the cash flow benefits from ongoing production in a tax-advantaged structure.
- Assess the role of drilling investments in a diversified, tax-efficient portfolio.
Breakout Room 2
WEALTH BUILDING & ASSET PROTECTION TRACK
01:30 PM- 02:30 PM
Understanding Cryptocurrency and Associated Tax and Legal Strategies
Bobby Bodner, Partner at Bodner & Clark
As digital assets move into the mainstream, tax professionals need to stay ahead of the curve. This course unpacks the evolution of cryptocurrency, the underlying technology, and what it means for tax and legal strategy. You’ll get up to speed on how crypto is taxed, recent regulatory updates, and how to track and report transactions accurately. Whether your clients are dabbling in Bitcoin or deep in DeFi, this class equips you with the knowledge to advise with confidence and stay compliant in a fast-changing space.
Breakout Room 3
TAX PLANNING02:30 PM- 03:00 PM
Break

03:00 PM- 04:00 PM
How to Buy a Small Business: Start-up or Scaling
Ashley Burr Senior Attorney , KKOS Lawyers
This class guides participants through the key steps and strategies for buying a small business, whether launching a first venture or expanding an existing one. Attendees will learn how to evaluate opportunities, perform due diligence, structure financing, and negotiate terms for success. The session also explores the pros and cons of acquiring versus starting from scratch, helping entrepreneurs make confident, informed decisions.
Breakout Room 1
BUSINESS TRACK

03:00 PM- 04:00 PM
Multi-Entity Structuring and Tax Reporting with the 1065 and 1120S
Marit Burmood and Max Merritt
Learn how to utilize Limited Liability Companies (LLCs) as effective tools for asset protection and tax optimization. Learn about various LLC structures, including Series LLCs and IRA LLCs, and how to strategically deploy them across different asset classes to safeguard personal and business assets. Understand liability protection, corporate veil maintenance, and compliance with evolving regulations.
Breakout Room 2
WEALTH BUILDING & ASSET PROTECTION



03:00 PM- 04:00 PM
Tax Strategies for the 1% and W-2 Wage Earners Panel
Kim Lochridge, Michael Mauceli, Randy Luebke and Scott Saunders, Panel
Go beyond the basics and explore advanced tax strategies used by the top 1%. This course covers powerful planning tools—like retirement savings optimization, strategic Roth conversions, captive insurance companies, and reverse mortgage strategies—designed to preserve wealth and reduce long-term tax exposure. You’ll also dive into the essential reporting procedures that keep these strategies compliant and audit-ready. Ideal for advisors working with high-net-worth clients, this class equips you with the insights to deliver elite-level planning and results.
Breakout Room 3
TAX PLANNING04:00 PM- 04:30 PM
Break

04:30 PM- 05:30 PM
The Power of Your Board of Advisors Meeting and Critical Accountable Plan Provisions
Mark J. Kohler, CPA & Attorney
This class explains how to strategically leverage a Board of Advisors to strengthen decision-making, accountability, and business growth. Participants will learn how to structure effective advisor meetings, set measurable goals, and incorporate critical accountable plan provisions for tax efficiency and compliance. The session highlights how combining advisory oversight with smart financial planning can enhance both performance and profitability.
Main Stage

06:00 PM- 07:30 PM
VIP Casino Royale Night with Mark, Patti & the other Speakers
TDB

08:30 AM- 09:30 AM
Scaling Your Business to 8 Figures
Barbara Schreihans, Founder and CEO of Your Tax Coach
This class explores the key strategies, systems, and mindset shifts required to scale a business to eight figures and beyond. Participants will learn how to strengthen operations, build leadership teams, optimize financial management, and expand through strategic growth models. The session focuses on sustainable scaling—helping entrepreneurs grow revenue without sacrificing profitability, culture, or control.
Main Stage

09:30 AM- 10:30 AM
How to Attract Paying Advisory Clients without Attending Boring Networking Events Even if You Have Zero Marketing Experience!
Carter Cofield, Owner & Advisor at Cofield Advisors, LLC
This class teaches professionals how to attract high-value advisory clients through modern, relationship-based marketing strategies—without relying on traditional networking events. Participants will learn practical methods to build authority, generate consistent leads, and convert prospects into paying clients, even with no prior marketing experience. The session focuses on authentic connection, digital visibility, and proven systems that grow an advisory practice efficiently and sustainably.
Main Stage
10:30 AM- 11:00 AM
Break


11:00 AM- 12:00 PM
Sales Strategies and Closing the Deal - Panel
Barbara Schreihans and Carter Cofield
This class focuses on the proven techniques and psychology behind successful sales conversations and closing strategies. Participants will learn how to build trust, handle objections, and guide prospects confidently from interest to commitment. The session emphasizes practical, repeatable methods for improving conversion rates and building long-term client relationships that drive consistent business growth.
Breakout room 1
BUSINESS TRACK
11:00 AM- 12:00 PM
Choosing the right Retirement Planbased on the Wealth Profile
Randy Luebke, President of Lifetime Paradigm
Choosing the right retirement plan isn't one-size-fits-all — it depends on your income, employment status, and long-term goals. This course breaks down retirement planning options by wealth profile: W-2 employees, self-employed solopreneurs, and business owners with employees. Participants will learn how to leverage 401(k)s, Roth IRAs, HSAs, and advanced strategies like the Mega Backdoor Roth and Defined Benefit Plans. With 2025 contribution limits and tax strategies in mind, this session empowers individuals and advisors to build a customized roadmap for maximizing retirement savings at every stage of success.
Breakout room 2
WEALTH BUILDING & ASSET PROTECTION
11:00 AM- 12:00 PM
Debunking Cost Segregation and Advance Strategies for Partial Asset Dispositions
Kim Lochridge, Executive Vice President for Engineered Tax Services, Inc.
This class demystifies cost segregation and explores advanced tax strategies for maximizing depreciation and managing partial asset dispositions. Participants will learn how to identify and separate building components for accelerated deductions, improve cash flow, and comply with IRS requirements. The session also covers when and how to apply partial asset disposition rules to optimize tax benefits during renovations or property sales.
Breakout room 3
TAX PLANNING
12:00 PM- 01:30 PM
Patio Lunch & Women's Panel
Premium & VIP
Patio

01:30 PM- 02:30 PM
Using Marketing Data to Your Advantage
Dillon Kohler, CEO House of Strategies
This class teaches how to collect, interpret, and apply marketing data to make smarter business decisions and improve return on investment. Participants will learn how to track key performance metrics, analyze customer behavior, and refine campaigns based on actionable insights. The session focuses on turning data into strategy—helping businesses target the right audiences, boost conversions, and drive measurable growth.
Breakout Room 1
BUSINESS TRACK
01:30 PM- 02:30 PM
Top 5 Asset Protection Strategies that Actually Works
Ashley Burr, Senior Attorney, KKOS Lawyers
Protecting wealth is just as important as building it—and the right strategies make all the difference. This course breaks down the top five asset protection tools that actually work in today’s legal and financial landscape. Learn how to use business entities to shield assets, separate liabilities effectively, and leverage trusts, retirement accounts, and privacy strategies to fortify your clients’ financial foundation. Whether you’re working with business owners or high-net-worth individuals, this class gives you the practical, proven tactics to help them sleep better at night.
Breakout Room 2
WEALTH BUILDING & ASSET PROTECTION
01:30 PM- 02:30 PM
International Tax & How It Applies to Main Street
Johnathan Perks, Founder of Charter Consulting & Accounting
Class Description: An overview of US international tax as it applies to main street
Learning Objective:
- Overview of the US Tax System: Who Does It Apply To?
- Understand Tax Obligations of US Persons & US Entities
- Understand tax obligations of Non-US Persons & Foreign Entities
- How to Identifying Key Information Returns and Avoid Penalties
- Understand Relief Procedures Available
Breakout Room 3
TAX PLANNING02:30 PM- 03:00 PM
Break

03:00 PM- 04:00 PM
Developing People in Your Organization in Order to Scale
Carmen Payne, KKOS Lawyers Director of HR & Leadership Development
Most businesses have a process for ordering equipment and office supplies. Few businesses have a process to build the people who build the business. This session will break down three essential elements of an effective people development strategy that moves people from task managers to culture leaders who unlock new levels of team output.
Session Objectives:
- Learn about the leadership superpower you’re probably underusing.
- Understand the first and key step that makes onboarding easier.
- Discuss how feedback and clear expectations contribute to growth through accountability.
Breakout Room 1
BUSINESS TRACK

03:00 PM- 04:00 PM
The Double Win: Win with 5 Real Estate Strategies: Building Wealth While Cutting Your Tax Bill
Bobby Bodner and Mande Clark, Partners at Bodner & Clark
Learn five powerful strategies to grow your wealth by investing in real estate.
Learning Objectives:
- Evaluate Real Estate Professional Status (REPS) eligibility and implementation
- Identify and capitalize on the Short-Term Rental Loophole
- Structure Self-Rental arrangements for maximum tax efficiency
- Analyze Real Estate Syndication opportunities for passive tax benefits
- Implement Self-Directed Real Estate IRA strategies
Breakout Room 2
WEALTH BUILDING & ASSET PROTECTION

03:00 PM- 04:00 PM
Common IRS Letters & How to Handle Them
Farah Saleh and Aaron Siegel, Resolution Experts
Class Description: In this session, you’ll learn the basics of IRS resolution: how to read and handle common IRS notices, set up proper authorizations, and guide clients through collections with confidence.
Learning Objectives:
- Differentiate between Form 8821 and 2848 authorities
- Identify key IRS collection notices & resolution types
- Learn how to troubleshoot common IRS processing issues (Form 2553, CP261, unprocessable returns)
- Evaluate eligibility for penalty abatement such as First-Time Abate
- Best practices for managing client IRS cases
Breakout Room 3
TAX PLANNING04:00 PM- 04:30 PM
Break


04:30 PM- 05:30 PM
Envisioning and Building Your American Dream
Mark J. Kohler and Patti Britt Kohler
This class inspires participants to define, design, and actively pursue their own version of the American Dream through entrepreneurship, financial literacy, and purposeful planning. Attendees will learn how to align their personal goals with strategic business and wealth-building decisions that create lasting freedom and fulfillment. The session blends mindset, motivation, and practical strategy to help individuals turn vision into action and dreams into reality.
Main Stage

06:00 PM- 08:30 PM
Innovative Networking Night with Dinner
Everyone is invited to Pitch, Connect & Dine
Kick off the evening with a fast-paced round of speed networking—share your elevator pitch, make powerful connections, and discover your next collaborator, client, or mentor. Then stick around for a relaxed, hosted dinner with your new Main Street crew.
TBD
Tickets
Secure your spot at Main Street 360.
The #1 event for small business owners on Main Street America.
Virtual
$595
- 3 Days of Cutting-Edge Strategies
- 15+ Sessions & 8 Main Stage Events
- 3-Month Access to Recordings of All Sessions
General
$995
- Welcome Reception on Wednesday Evening
- Friday Night Dinner and Networking Activity
- 3 Days of Cutting-Edge Strategies
- 15+ Sessions & 8 Main Stage Events
- 3-Month Access to Recordings of All Sessions
Premium
$1,495
- Premium and VIP Networking Buffet Lunch Thursday & Friday
- Welcome Reception on Wednesday Evening
- Friday Night Dinner and Networking Activity
- 3 Days of Cutting-Edge Strategies
- 15+ Sessions & 8 Main Stage Events
- 3-Month Access to Recordings of All Sessions
VIP Only 5 Left
$2,995
- VIP Casino Royal Night on Thursday with Mark, Patti & the other Speakers
- VIP Front Row Seating in each Session and Panel
- Premium and VIP Networking Buffet Lunch Thursday & Friday
- Welcome Reception on Wednesday Evening
- Friday Night Dinner and Networking Activity
- 3 Days of Cutting-Edge Strategies
- 15+ Sessions & 8 Main Stage Events
- 3-Month Access to Recordings of All Sessions
- VIP Experience



Nov 12 - 15, 2025
Hilton Tapatio Cliffs, Phoenix, AZ
Everything kicks off November 12th with a Welcome Reception, followed by food & fun mixed in between sessions for three straight days. Find your seat and come join your tribe!
Book now for a special room book ONLY $219 a night! Rooms are limited and cannot be guaranteed.
Book A RoomWhy Attend Main Street 360

- Real Strategy for Real Growth
Get tactical, up-to-date business, legal, and tax strategies that are actually working on Main Street—not just theory from Wall Street. - Built for Business Owners
Whether you’re starting out, scaling up, or protecting what you’ve built, this is the playbook for Main Street entrepreneurs looking to grow smarter, reduce taxes, and build generational wealth. - Earn 13 IRS Approved CE Credits
Gain the continuing education credits you need while learning strategies you’ll actually use in your practice. Every session is designed to help you increase value and confidence with your clients. - Unplanned Encounters
Highlight the serendipitous conversations and connections that often happen organically at in-person events – bumping into someone in the hallway, striking up a conversation during a coffee break. - The Power of In-Person Learning
Virtual events are convenient. But in-person experiences drive clarity, momentum, and transformation. The relationships, insights, and energy in this room simply can’t be replicated online.
- Networking Opportunities
You are the average of the five people you spend the most time with. At Main Street 360, you’re in the room with growth-minded professionals who challenge your thinking, help you problem-solve, and accelerate your success. This is your professional network redefined. - Immersive Experience
Build momentum, forge partnerships, and create clarity in a room filled with ambitious, like-minded professionals. This isn’t just a conference—it’s a catalyst. - Meet the Experts Driving Main Street Success
Learn directly from industry leaders and business pros who walk the talk—covering everything from AI and systems to crypto, real estate, and retirement planning. - 3 Tracks: Business Building, Legal & Finance, Tax Planning
Whether you are in Start-up mode or the Exit Phase, each track has opportunities to make or save hundreds of thousands of dollars!

In Person Seating WILL Sell Out—grab your ticket to Main Street 360 now!
What Attendees are Saying

“There aren’t many trainings that actually push you to find better ways to save your clients money.”

“I’m still doing tax returns, but I’m not stressed anymore. Advisory has changed everything.”
Our Speakers

A Note From the Founder & Your Host Mark J. Kohler
Hi, Friends!
I’ve spent over two decades helping people make smarter decisions with their money, their businesses, and their lives. And I can tell you—strategy changes everything.
But here’s the truth: it’s not just about knowing the strategy. It’s about using it the right way, in the right structure, at the right time. That’s why I created Main Street 360—to bring all of those moving pieces together in one place. And to help you apply the strategies that actually work for your life and your goals.
This is your chance to step away from the day-to-day and invest in something bigger: your long-term plan. Your legacy. Your American Dream.
Over the course of three energizing days, you’ll learn strategies that can save you money, reduce your risk, and give you more control over your future. But even more than that—you’ll be part of a community that values freedom, education, and doing things the smart way.
This event is about real education, real people, and real momentum. You’ll walk away with tools you can apply immediately—and a network of people who’ll keep you moving forward.
I can’t wait to meet you, learn with you, and build something amazing—together.
Your friend and fellow American Dreamer,
Mark
- Private VIP dinner with Mark J. Kohler and featured speakers
Learn advanced tax planning and legal structuring techniques used by top advisors to save clients millions and scale their own businesses. This isn’t theory—it’s actionable education designed to help you charge more, serve better, and grow faster. - High-level networking opportunities
Meet and mingle with successful entrepreneurs, investors, and thought leaders in a setting designed to spark real connections. - Exclusive gifts, signed books, and bonus content
Get premium swag, autographed books from speakers, and bonus tools you won’t find anywhere else. - Front-row seating at every session
Skip the scramble and get the best view—VIPs sit front and center for every keynote, panel, and breakout.

Everyone is Invited to Pitch, Connect & Dine
Kick off the evening with a fast-paced round of speed networking—share your elevator pitch, make powerful connections, and discover your next collaborator, client, or mentor. Then stick around for a relaxed, hosted dinner with your new Main Street crew.
Reserve your Spot!
Seats are filling fast—grab your ticket to
Main Street 360 now!

